{"id":7429,"date":"2022-08-23T14:52:06","date_gmt":"2022-08-23T12:52:06","guid":{"rendered":"https:\/\/www.forachange.nl\/en\/?p=7429"},"modified":"2022-08-23T14:52:06","modified_gmt":"2022-08-23T12:52:06","slug":"what-is-the-use-of-core-values","status":"publish","type":"post","link":"https:\/\/www.forachange.nl\/en\/2022\/08\/what-is-the-use-of-core-values\/","title":{"rendered":"What is the use of core values?\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">I have been thinking about the word &#8216;value&#8217; for a while now. It&#8217;s quite a big thing in management at the moment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I have noticed that the word is used in two ways: as &#8216;added value&#8217; and as &#8216;core value&#8217;.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Added value<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Value then is &#8216;what you bring about&#8217;. It is the contribution that you as an organisation make to the outside world; the performance that you realise for your customers. Like health for your patients, mobility for your train passengers, safety for citizens and professionalism for your students.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Added value is the reason that you are exist as an organisation. Talking about it is indispensable to give legitimacy, direction and focus to change.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Our core values<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Core value is then &#8216;what you are inside&#8217;. It is an attitude characteristic of an ideal employee. I know of almost no organisation that does not have a list of usually three or four core values:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">&#8220;Personal, connecting and curious&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;Reliable, open, relevant and driven&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;Honest, trustworthy, courageous and committed&#8221;.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">My struggle is with this second meaning. While Googling I saw that the idea of core values is that they give direction to actions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">But I don&#8217;t see that they do that anywhere.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Employees don&#8217;t know them, they shrug their shoulders or they feel the pointing finger. The discussion remains abstract, is mainly about others and has become detached from daily work. So there is no reflection, and nothing changes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><strong>So?<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I am confused. One inner voice calls out: shouldn&#8217;t we just stop all this empty talk about core values, so that we can spend all our precious time on the essential conversation about added value? While another one objects: if so many organisations choose to formulate core values, it must have added value for them?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What am I missing?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Annemarie Mars, March 2022<\/p>\n<h6 style=\"text-align: center;\">Photocredits: \u201c<a href=\"http:\/\/www.flickr.com\/photos\/126288307@N05\/24395072375\" target=\"_blank\" rel=\"noopener noreferrer\">cedar waxwing birds berries<\/a>\u201d\u00a0by\u00a0<a href=\"http:\/\/www.flickr.com\/photos\/126288307@N05\" target=\"_blank\" rel=\"noopener noreferrer\">watts_photos<\/a>\u00a0is marked with\u00a0<a class=\"uppercase\" href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/?ref=openverse\" target=\"_blank\" rel=\"noopener noreferrer\">CC BY 2.0<\/a>.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>I have been thinking about the word &#8216;value&#8217; for a while now. It&#8217;s quite a big thing in management at the moment.\u00a0<\/p>\n<p>I have noticed that the word is used in two ways: as &#8216;added value&#8217; and as &#8216;core value&#8217;.\u00a0<\/p>\n","protected":false},"author":3,"featured_media":7430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/posts\/7429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/comments?post=7429"}],"version-history":[{"count":1,"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/posts\/7429\/revisions"}],"predecessor-version":[{"id":7431,"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/posts\/7429\/revisions\/7431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/media\/7430"}],"wp:attachment":[{"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/media?parent=7429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/categories?post=7429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forachange.nl\/en\/wp-json\/wp\/v2\/tags?post=7429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}